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Showing posts from February, 2025

Today we are going to talk about SEO

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  Did you know that 93% of online experiences begin with search engine? Without SEO our website never reaches to right audience. SEO, known as SEARCH ENGINE OPTIMIZATION , plays a vital role in ranking websites in search engines. It is a process of improving the visibility of a website in a search engines like Google, Yahoo or Bing. SEO is used to increase the quality and quantity of organic traffic on websites. SEO is an ongoing, cumulative process; it requires a long-term strategy. SEO has three types. They are, On-page SEO Off-page SEO Technical SEO On-page SEO: On-page is a process of optimizing various front-end and back-end components of website ranks in search engines and brings in new traffic. It is important for search engines and users. Basic webpages contain the same keyword in headings and bodies, which helps users focus on one keyword or key phrase. Want to dive deeper: Check out for detailed guide on 10 key elements in On-page SEO  Off-page SEO: Off-page SEO...

Journey in digital marketing: Website creation using HTML and CSS

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When I first entered into the dynamic world of digital marketing ,I quickly realized the importance of well-structured website which could creates a traffic and engaging customers. As part of my journey in digital marketing , with little to no experience in web development decided to create a website using HTML and CSS. It helped me to understand the foundation, how to create a content and how to use keywords. The basics: HTML and CSS Firstly I started looking at different videos about website creations, there I learned about the statics and dynamic websites. Static website have same content for all users. Dynamic website generate content based on users need. I decided to start working with the statics website and brush-up with my coding knowledge in HTML[Hyper Text Markup Language] defines the structured of webpage and CSS[Cascading Style Sheet] used for presentation and styling of the page. After  I searched for different websites and took notes on HTML and CSS tags . So many tag...