Today we are going to talk about SEO

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mygrowthdiary SEO

Did you know that 93% of online experiences begin with search engine? Without SEO our website never reaches to right audience. SEO, known as SEARCH ENGINE OPTIMIZATION, plays a vital role in ranking websites in search engines. It is a process of improving the visibility of a website in a search engines like Google, Yahoo or Bing.

SEO is used to increase the quality and quantity of organic traffic on websites. SEO is an ongoing, cumulative process; it requires a long-term strategy. SEO has three types. They are,

  1. On-page SEO

  2. Off-page SEO

  3. Technical SEO

On-page SEO:

On-page is a process of optimizing various front-end and back-end components of website ranks in search engines and brings in new traffic. It is important for search engines and users. Basic webpages contain the same keyword in headings and bodies, which helps users focus on one keyword or key phrase.

Want to dive deeper: Check out for detailed guide on 10 key elements in On-page SEO 

Off-page SEO:

Off-page SEO means any action that takes place outside of our website to improve search engine optimization. This is done with inbound links from other websites to our site.

Technical SEO:

Technical SEO is used to improve the technical aspects of a website to help search engines crawl and index it more effectively.

Tools to optimize the content:

*SEO plugin WordPress

*SEO Wiz in Wix

Link building is important in SEO because Google cares about how interesting other people think our content is. It measures through backlinks. Backlinks are the signal to Google; they make our site a high-quality resource, and the quantity that people want to reference is essential.

More backlinks + higher quality backlinks = higher ranking in search

SEO strategy depends on several factors:

Lots of content, backlinks related to content, and important goal is KPI's ( Key Performance Indicators).

The main goals:

 Organic traffic, increase number of leads, mobile optimization, and accessibility for those with disabilities.

Indicators to consider:

*Organic traffic

*Keyword ranking

*Conversion rate

*Bounce rate

*Page load time

*Backlink building 

Visit: To know more about SEO

Location: Kozhinjampara, Kerala 678555, India

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